In the spring of 1978, NB gave its designers the go-ahead on an ambitious undertaking: develop the very best running shoe, regardless of the time it takes or the money it costs. The result was the 990, a shoe that's been raising the bar on quality ever since. With the men's New Balance 990v5, the legend continues. A perfect blend of cushioning and style, this tangerine orange with hi-lite yellow limited coloway shoe looks as good on your morning run as it does on the runway.